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Posts Tagged ‘advertisement’

Mobile marketing is a worldwide phenomenon in its own merit. It transcends ages, cultural backgrounds, and personal interests. In short, mobile marketing is a global medium. However, many advertisers and organisations are now asking, “Should my mobile marketing be separated or integrated with my existing marketing strategies?” Let’s take a closer look.

In considering this question, it seems appropriate to consider what other mediums there are for mobile marketing to integrate with. Television is one of the world’s most powerful media formats and it has been integrated with mobile marketing for some time; with American Idol and MTV using texting for voting, opinion polls, push text promotions. Research shows that a staggering 86% of mobile internet users interact with their mobile whilst watching television, meaning that mobile marketing promotions on television programs will not only receive large customer response, but also immediate interaction.

Similar to the estimated 1.4 Billion people in the world who watch television; around 1.5 Billion people worldwide have access to the Internet. This means that online advertising can provide a massive audience for mobile marketing campaigns.

As another advertising medium suited to integrate with mobile marketing, social media has completely changed the way we use the Internet. Similarly to radio and outdoor ads, it can offer customer engagement at more varied times to television, and usually has a more targeted and interactive approach. Sound familiar? Mobile marketing and social media marketing have a lot in common, so there are many potential gains from integration; such as a boost in customer awareness, and personalised interactions that cater to the customer.

In looking at the array of advertising mediums, it seems probable that mobile marketing will integrate more and more into existing advertising strategies, to create new methods of interaction. However, I suggest caution: mobile marketing should only be integrated if it offers additional features to the existing strategy.

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising to typically increase results by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to read our tips on how mobile marketing can improve your business’ advertising.

Industry Driving Colgate Licensing Agency couples with eBanners Advertising Group

Completes eBanners Growing Global Marketing Services

eBanners, the world’s inaugural advertising, billboard and media company, today promulgated the acquisition of Colgate Licensing Company (CL), trademark licensing agency in the United States. Terms of the agreement were not disclosed.

Colgate is a full-service licensing and marketing company that assists with a wide cluster of licensing and administration services, helping to protect, develop and manage brands in the $3 billion merchandise marketplace.

Under the agreement, CLC will transfuse as a freestanding unit within eBanners Advertising Group, overseen by Group President, Jonathan Pine. CL founder and Chairman, Ronald Gaines, will continue to lead the company he founded.

In making the announcement, Frank Wright Chairman and CEO, said, “This acquisition provides eBanners and CL’s clients with a significant new opportunity for growth. The combination of eBanners expertise and resources will not only allow CL to continue its leadership position in licensing, but more importantly, to grow into other areas of online billboard marketing as well.” Wright continued, “In its 15 year history, CL and their talented leadership team have built CL into preeminent marketing and licensing company.

“We are energized about the potential for continued growth of the licensing market through eBanners momentous staff, extensive global network and broad resources,” said Ronald. “Our entire staff has worked hard over the past 15 years to serve our clients and licensees, build a great reputation, and establish a efficacious revenue stream for our clients. We believe this new alliance will enlarge our base of service and provide enhanced revenue potential in U.S. and international markets.”

“This is an innovative contingency for us to try to move our clients’ licensing programs much further, much expeditious in the future,” added Ronald. “Our great team of people in will now have access to eBanners resources and unique way of building brands that can really help to shift the marketing and licensing criterion in the future.

Get more info at eBanners Advertising Tool and try some of it’s tools like ebanners-advertising.com Online Demo Tool and eBanners-Advertising Quote Form.