Posts Tagged ‘digital shopping’
SEO: What And Why?
August 19th, 2010 | Author: Tessie Ore
SEO is the commonly used acronym for ‘search engine optimisation,’ which is, as the name might give away, the process of optimising your website to increase its rankings in the search engines for the search terms relating to your products, services or website. But why would anyone bother?
Search engines use what we call spiders or crawlers to sour the web and return all the information that will then be displayed in the search engines according to what people are searching for. Optimising your website basically means implementing minor things within the page that indicate to the bots what your topic matter is and what keywords might be relevant to you. It’s critical not to let this hinder the human user experience of the site though.
We love the Internet. Over recent years the number of people using it to make purchases or enquire about potential purchases has risen rapidly. We can buy anything online from car insurance, to food and clothing!
In fact, in 2009 just in the UK, consumers amassed a total online shopping spend of 38 billion, predicted by Forrester Research to rise to 56 billion by 2014. That’s a huge online spend, especially when you consider the fact that the UK was in the grip of a recession from which it did not officially emerge until the end of the year.
The Internet has become absolutely impossible to ignore and marketing departments in businesses globally are increasingly moving their budgets into digital marketing forms. More and more businesses are becoming acutely aware of the fact that simply having a website is no longer enough and that, in order to get the most from it, search engines provide an immense marketing opportunity online. Through SEO, businesses have the potential to enhance their website’s visibility specifically to the consumers already looking for their range of products and services.
Find out more about SEO Manchester
Posted in Internet Marketing | Tags: digital shopping, internet, Internet Marketing, online, search engine optimisation, seo, shopping, social media | 
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